Four key elements in the creation of a great video product
* Target Audience: This is the most important decision you need to make. Who are you trying to reach? You have to think about demographics: age, socioeconomic level, gender, nationality, educational level. It's no good to jump into the planning process with vague statements like, "I want to create a video product for sale on the Internet that will appeal to everybody, everywhere." First define your niche market, narrow your target audience, and create your video with a specific type of person in mind. When you set out to create the kind of video product that one specific person will want to buy, you increase the likelihood that a lot of people will want to buy it. Always wrap your language in images that your target audience can relate to.
* Participants: If you decide to shoot a how-to video on an area in which you have expert knowledge, you are the natural choice as host. If you decide to create a do-it-yourself video in an area where you don't have expert knowledge, you will need to take great care when choosing a host. Once you've decided on a subject and a host, you will need to work together on the script. And always remember that video is not just a format-it's a language. Never say it if you can show it. The viewers will understand much better when they see it being done, so don't just explain things while the camera focuses on you. The rule of thumb is: Whenever you can present a visual image of something, show it instead of talking about it. Instead of explaining how to do something as you talk into the camera, always show a demonstrator (whether it's you or another person) carrying out the action as you describe what's happening. You'll quickly become an expert in the use of "voice overs"-speaking off camera as the audience sees action taking place. Do-it-yourself, educational, and promotional videos should be full of voice overs.
* Length: The type of video you decide to make will determine the best length. A great promotional video can be done in as little as 3 to 4 minutes, and should rarely be longer than 7 to 8 minutes. A do-it-yourself or educational video will be from 10 to 30 minutes.
* Props: If you're doing a how-to video, the subject matter will determine what props you're going to need. Even if you plan to be your own host or demonstrator, make a list of all the props you'll need. Lay out the shoot before you do it and walk through it several times with your camera operator. This will keep the shoot from turning into chaos-even experienced studio professionals work with a prop list every time they shoot.
Comments
Menu
My Articles
Tips For Video Product Creation - Choose The Right ContentThe Importance Of Strategic Storytelling In Video Product Creation
Four Key Elements In The Creation Of A Great Video Product
How To Market And Sell Video Products On The Internet
What You Need To Know About Video Product Distribution
You Don't Need To Be A Professional To Create Powerful Video Products
How To Create Great Inspirational Video Products
How To Choose A Production Company For Your Video Product
Simple Tips For Scripting Great Video Products
To Create Great Video Products, Start With A Plan
Video Product Creation Can Take Your Online Business To The Next Level
Why Rehearsing Is Important In Video Product Creation
How To Create A Great Video Product - Writing Your Script
The Best Marketing And Delivery System For Your Online Video Products
The Importance Of Research And Planning In Video Product Creation
How To Turn The "power Of Us" Into A Great Video Product
The Unlimited Potential Of Video Products
Why Video Product Creation Is So Easy Today
Tips For Video Product Creation
Why You Need To Focus On Video Product Creation
How To Create Great Video Products
How To Get Started In The Business Of Video Product Creation
My Articles The Unlimited Potential Of Video Products Video publishing is one of the easiest ways to create a.. You Don't Need To Be A Professional To Create Powerful Video Products The explosion of Internet video proves one thing-you don't have to be a.. Why Video Product Creation Is So Easy Today If you have a camera phone and a computer, you can create a video product and.. |
|
|
Related News:
|
